Duplicate your time through other people. It’s the most powerful way to leverage you time. The reason Network Marketing is the most advanced concept in business today is that it allows geometric growth. Here is how the duplication idea can work for you.
The first step is to get started part-time and become your own best customer.
Then set a goal and make a plan to spend six hours a week building your business. Sponsor six people into your business, and let’s assume that they can each spend six hours each week building their Networks, with your help. You help each of your six to sponsor and train four new distributors. Then, help each of those four to sponsor two.
That’s 78 people in your business.
Will the Network stop growing?
No. It will continue to grow because you trained the people in your Network to do the same things you learned to do. The Network keeps expanding, and you spend six hours a week helping the ones who want help.
You have multiplied your time through your Network of 78 people.
You are investing six hours a week in your business.
Your Network of 78 business associates each invests six hours a week that’s 468 hours.
You will receive a commission check, a bonus, on your share of the total volume of products and services created by the 468 hours of work.
And you only worked six hours that week!
The principle works the same way for everyone else in the Network, too. In fact, it is possible for you to earn more money than your sponsor. Someone you introduced to the business can build a larger business than yours and you would be delighted, because, unlike in business as usual, it’s not competitive. It’s teamwork. It’s profitable. When the people in your group are profitable, you are profitable. And you don’t make any money until they do.
The work “duplicate” comes from the Latin word duplicate, meaning to double. Here’s how it works.
The water hyacinth is a floating aquatic plant that starts out very small, but grows rapidly. In fact, its growth doubles daily, until one day, it covers 50 percent of the lake’s surface area.
The next day-just 24 hours later-the plant covers the entire surface of the lake.
This doubling principle is a powerful idea.
Take one penny and double it every day for one month. How much money would you have?
Tomorrow you will have two cents, four cents the next day, eight cents the next day. By the end of the first week, you would have 64 cents.
At the end of the second week, you will have $81.92.
At the close of the third week, your original penny will be worth over $10,000.
In one month, you would have over ten million dollars.
That’s an interesting image, and it applies to your Network Marketing business.
No, you won’t make five million the first month, that’s not the idea. But over five or ten years, if you keep doubling the number of people in your Network each year or every other year-which is very possible-your Network would include tens of thousands of people worldwide. It would be producing a prodigiours volume of products and services. Your share would be an enormous residual income. It’s not just theoretical many people just like you have developed this kind of business and residual income.
Start with yourself. Change your buying habits. Duplicate your time and energy through others by investing your time in other people. Create volume in your Network by teaching others how to build the business. Keep doing the same thing, persistently and consistently. It will be possible for you to enjoy a substantial, six-figure, residual income in two to five years.
That’s no a promise-but it is a definite possibility. Many others have done it, and if just one other person can do it, then you can do it, too.
Your residual income will be based on the ongoing volume of products and services purchased internationally by tens of thousands of people in your Network, and you might never get to meet most of them. You will never see or touch most of the products moving through your Network. Independent shipping companies deliver the products to the distributors downline in your Network of you.
The History of Network Marketing
The first Network Marketing plan was invented for a vitamin company called Nutrilite in 1945 by two Californians, Lee Mytinger and William Casselberry. They found they could pay sales people not only for their own sales but also on the sales of those they sponsored into the Network.
They found they could eliminate advertising by creating word of mouth through their independent distributors.
They also found they could eliminate expensive distribution middleman costs. Their customers were their distributors.
Two Nutrilite distributors, Rich De Vos and Jay Van Andel in Ada, Michigan, left Nutrilite to form Amway in 1959 with two cleaning products, SA-8 and LOC, and they bought out Nutrilite in 1972.
Amway has since become one of the most dramatic success stories in America. In 1994, the two low-profile owners of Amway, DeVos and Van Andel, were worth $2.7 billion apiece, according to Forbes magazine.
The Network Marketing industry has had to defend itself against a huge public misconception and a very poor image. Just like franchising in its early days, Network Marketing has been confused with fraudulent in its early days, Network Marketing has been confused with fraudulent pyramid schemes. Amway, the the pioneer in the industry, was hit the hardest by the media and the Federal Trade Commission (FTC).
In 1979, Amway won its four-year court case with the FTC, proving that Network Marketing is a legal business opportunity, not a pyramid scam.
In the ten years after that decision, the FTC and the Attorneys General in every state agreed on guidelines for deciding what is a legitimate Network Marketing business and what is not.
Illegal pyramid scams squeeze large entry fees out of new members and don’t deliver valuable products.
Reputable Network Marketing companies make money solely by selling valuable products and services.
They found they could eliminate advertising by creating word of mouth through their independent distributors.
They also found they could eliminate expensive distribution middleman costs. Their customers were their distributors.
Two Nutrilite distributors, Rich De Vos and Jay Van Andel in Ada, Michigan, left Nutrilite to form Amway in 1959 with two cleaning products, SA-8 and LOC, and they bought out Nutrilite in 1972.
Amway has since become one of the most dramatic success stories in America. In 1994, the two low-profile owners of Amway, DeVos and Van Andel, were worth $2.7 billion apiece, according to Forbes magazine.
The Network Marketing industry has had to defend itself against a huge public misconception and a very poor image. Just like franchising in its early days, Network Marketing has been confused with fraudulent in its early days, Network Marketing has been confused with fraudulent pyramid schemes. Amway, the the pioneer in the industry, was hit the hardest by the media and the Federal Trade Commission (FTC).
In 1979, Amway won its four-year court case with the FTC, proving that Network Marketing is a legal business opportunity, not a pyramid scam.
In the ten years after that decision, the FTC and the Attorneys General in every state agreed on guidelines for deciding what is a legitimate Network Marketing business and what is not.
Illegal pyramid scams squeeze large entry fees out of new members and don’t deliver valuable products.
Reputable Network Marketing companies make money solely by selling valuable products and services.
Who is involved in Network Marketing?
Just to name a few: AT&T, Sony, Sprint, MCI, Coca Cola, Gillette, Sanyo, Goodrich, Sunbeam, General Electric, Nikon, Canon, Nike, Coleman, RCM and hundred others representing thousands of products and services.
These companies have found that person-to-person marketing is powerful. Network Marketing gets people together, and it gets people talking about products. It encourages spontaneous, voluntary testimonials about the quality of the products and the integrity of the company. Network Marketing creates a priceless form of advertising: unsolicited word-of-mouth.
Network Marketing goes way beyond the other ways of leveraging time in a business. It has two major advantages over franchising and chain stores with employees.
• Everyone you meet is a prospective distributor, because the cost become involved is very low and no experience is required.
• Everyone who becomes part of the Network can expand the business, so the potential for growth and profitability is unlimited. A modern Network Marketing business requires none of the risks, headaches, problems of limitations associated with “business as usual.
These companies have found that person-to-person marketing is powerful. Network Marketing gets people together, and it gets people talking about products. It encourages spontaneous, voluntary testimonials about the quality of the products and the integrity of the company. Network Marketing creates a priceless form of advertising: unsolicited word-of-mouth.
Network Marketing goes way beyond the other ways of leveraging time in a business. It has two major advantages over franchising and chain stores with employees.
• Everyone you meet is a prospective distributor, because the cost become involved is very low and no experience is required.
• Everyone who becomes part of the Network can expand the business, so the potential for growth and profitability is unlimited. A modern Network Marketing business requires none of the risks, headaches, problems of limitations associated with “business as usual.
Direct Selling Method
Network Marketing is the Direct Selling Method of distributing consumer products and services.
The idea is to tell other people about the Direct Selling Method. Teach them how to take advantage of it to save money. When they purchase product and services through the Network, you earn a percentage, like a commission, of that sales volume.
Every distributor has a membership number, and the manufacturer has powerful computers to keep track of everyone’s purchases, so you get credit for everything purchased by everyone whom you introduced to the Network and everyone they introduced to the Network, and so on.
Let’s say you become an independent distributor with a Network Marketing company that distributes certain types of products or services that you already buy and use. You can save about 30 percent by purchasing those products or services through the Network.
Then, you tell some other people about the DSM and you show them how to save 30 percent, and they start buying their products or services through the Network, also. And you tell a few others, and they tell some people, and before you know it, there are dozens or hundreds of people who are consistently buying through your network. You created that sales volume and you are rewarded for creating that volume.
Did you go out and sell products and drop off samples or anything like that?
No. You just shared some information.
You can retail the products if you want to, but that’s not the best way to create volume. That’s business as usual. You don’t have enough time to move enough products to make very much money at the 30 percent markup. The money is in building a Network of distributors who are their own best customers.
In addition of the savings, the manufacturer will also pay you a commission of three to 25 percent of the total money volume that you and your Network create.
Let’s say you’ve been in the Network for a while.
You’ve created a large word-of-mouth business just by sharing information and by teaching people what you know and showing them how to get involved.
You received a 25 percent rebate on the total sales volume. The manufacturer pays you an additional 10 percent performance bonus for creating a certain level for volume of products and services in the Network. The rebates and bonuses are all set forth on a sliding scale that applies to everyone in the Network.
Let’s add it up.
30 percent savings on products you bought for your own use, plus
25 percent rebate on the volume in your Network, plus
10 percent bonus for additional volume and performance equals to
65 percent total in saving, rebate and bonus.
The manufacturer paid you the 65 percent that it was saving by not having a string of middlemen-by selling directly to its distributors who are also its primary customers.
Of course, not5 everyone who gets involved in the Network wants to talk to people and build a large business. Many people get involved just for the savings and the quality products. Most people who join the Network never sponsor anyone or build a business. So, the manufacturer is a very profitable company because, in most cases, it keeps most of the 65 percent that it saves by cutting out middlemen.
However, the manufacturer wants you to earn as much money as possible, because when you do that means more sales volume, and that means more profit for everyone. The manufacturer is required by the FTC to pay out as much as 66 percent of sales in bonuses to its distributors, sharing the profits.
Saving 30 percent is one good reason to get involved in a Network Marketing opportunity.
Earning extra money is a better reason.
Being able to buy unique, quality products is another reason.
More people are getting into network marketing because of the convenience also.
How would you like to have the consumer products you use regularly delivered to your home whenever you need them?
If you could order all those consumer products in your bathroom, kitchen, pantry, medicine cabinet, laundry room, garage, and closets just by making one “800” phone call, and you knew you were getting top quality with a money-back guarantee and a 30 percent savings, would you shop that way?
More people are doing it. It saves you time and money.
Do you really care where you buy your cosmetics, toothpaste, paper towels, motor oil, cocks, shampoo or vitamins, as long as they are of the quality and value that you demand?
Could you change your buying habits and tell some people about Network Marketing if it meant earning an extra $2000 or more a month?
Sure you could.
You have to change your buying habits and plan ahead a couple of days. Moat people wait until they run out of something, and then they hurry to the store to buy more, and they also impulsively buy other stuff that they didn’t need, and that’s why shopping that way is so expensive.
Plan, save time, save money.
Could you change your buying habits for the opportunity to earn an extra $2000 a month?
How much money can you make as an independent distributor with your own no-limit, high-leverage, Network Marketing business?
As much as you want.
Six-figure incomes are common for people who have steadily worked their businesses on a part-time basis for two to five years.
Would you have more options if you had an extra $100,000 a year coming in?
Professional in Network Marketing are careful not to promise or exaggerate income claims, but there are many people making very large six figure and low seven-figure residual incomes in this industry.
There are more millionaires in Network Marketing companies than in other, business-as-usual companies.
One distributor whose business is ten years old now earns a high six-figure to low seven-figure income, when he was asked how much he earned in his first year, he answered, “I don’t really know because they’re still paying me for it”. That’s residual income on past effort. You can create it, too.
It’s not a “get rich quick” deal, though. It takes time, and you have to duplicate the success system and then teach that system successfully to others. Lone rangers and innovators have a tough time in Network Marketing. It’s a team effort
The idea is to tell other people about the Direct Selling Method. Teach them how to take advantage of it to save money. When they purchase product and services through the Network, you earn a percentage, like a commission, of that sales volume.
Every distributor has a membership number, and the manufacturer has powerful computers to keep track of everyone’s purchases, so you get credit for everything purchased by everyone whom you introduced to the Network and everyone they introduced to the Network, and so on.
Let’s say you become an independent distributor with a Network Marketing company that distributes certain types of products or services that you already buy and use. You can save about 30 percent by purchasing those products or services through the Network.
Then, you tell some other people about the DSM and you show them how to save 30 percent, and they start buying their products or services through the Network, also. And you tell a few others, and they tell some people, and before you know it, there are dozens or hundreds of people who are consistently buying through your network. You created that sales volume and you are rewarded for creating that volume.
Did you go out and sell products and drop off samples or anything like that?
No. You just shared some information.
You can retail the products if you want to, but that’s not the best way to create volume. That’s business as usual. You don’t have enough time to move enough products to make very much money at the 30 percent markup. The money is in building a Network of distributors who are their own best customers.
In addition of the savings, the manufacturer will also pay you a commission of three to 25 percent of the total money volume that you and your Network create.
Let’s say you’ve been in the Network for a while.
You’ve created a large word-of-mouth business just by sharing information and by teaching people what you know and showing them how to get involved.
You received a 25 percent rebate on the total sales volume. The manufacturer pays you an additional 10 percent performance bonus for creating a certain level for volume of products and services in the Network. The rebates and bonuses are all set forth on a sliding scale that applies to everyone in the Network.
Let’s add it up.
30 percent savings on products you bought for your own use, plus
25 percent rebate on the volume in your Network, plus
10 percent bonus for additional volume and performance equals to
65 percent total in saving, rebate and bonus.
The manufacturer paid you the 65 percent that it was saving by not having a string of middlemen-by selling directly to its distributors who are also its primary customers.
Of course, not5 everyone who gets involved in the Network wants to talk to people and build a large business. Many people get involved just for the savings and the quality products. Most people who join the Network never sponsor anyone or build a business. So, the manufacturer is a very profitable company because, in most cases, it keeps most of the 65 percent that it saves by cutting out middlemen.
However, the manufacturer wants you to earn as much money as possible, because when you do that means more sales volume, and that means more profit for everyone. The manufacturer is required by the FTC to pay out as much as 66 percent of sales in bonuses to its distributors, sharing the profits.
Saving 30 percent is one good reason to get involved in a Network Marketing opportunity.
Earning extra money is a better reason.
Being able to buy unique, quality products is another reason.
More people are getting into network marketing because of the convenience also.
How would you like to have the consumer products you use regularly delivered to your home whenever you need them?
If you could order all those consumer products in your bathroom, kitchen, pantry, medicine cabinet, laundry room, garage, and closets just by making one “800” phone call, and you knew you were getting top quality with a money-back guarantee and a 30 percent savings, would you shop that way?
More people are doing it. It saves you time and money.
Do you really care where you buy your cosmetics, toothpaste, paper towels, motor oil, cocks, shampoo or vitamins, as long as they are of the quality and value that you demand?
Could you change your buying habits and tell some people about Network Marketing if it meant earning an extra $2000 or more a month?
Sure you could.
You have to change your buying habits and plan ahead a couple of days. Moat people wait until they run out of something, and then they hurry to the store to buy more, and they also impulsively buy other stuff that they didn’t need, and that’s why shopping that way is so expensive.
Plan, save time, save money.
Could you change your buying habits for the opportunity to earn an extra $2000 a month?
How much money can you make as an independent distributor with your own no-limit, high-leverage, Network Marketing business?
As much as you want.
Six-figure incomes are common for people who have steadily worked their businesses on a part-time basis for two to five years.
Would you have more options if you had an extra $100,000 a year coming in?
Professional in Network Marketing are careful not to promise or exaggerate income claims, but there are many people making very large six figure and low seven-figure residual incomes in this industry.
There are more millionaires in Network Marketing companies than in other, business-as-usual companies.
One distributor whose business is ten years old now earns a high six-figure to low seven-figure income, when he was asked how much he earned in his first year, he answered, “I don’t really know because they’re still paying me for it”. That’s residual income on past effort. You can create it, too.
It’s not a “get rich quick” deal, though. It takes time, and you have to duplicate the success system and then teach that system successfully to others. Lone rangers and innovators have a tough time in Network Marketing. It’s a team effort
Traditional System of Marketing
The Traditional System of Marketing provides you with all of the consumer products and services that you buy, use and buy again, week after week, month after month. In this system
• The manufacturer produces products.
• The manufacturer sells to an agent.
• The agent sells to wholesaler.
• The wholesaler sells to the retailer.
• The retailer sells to you, the customer.
• You use the products. That’s it.
In this system the cost of the product sometimes is going as high as 85%, because of all middlemen’s share of profit.
This is a porous system in which the chance of getting duplicate products is very high.
More the customers who are the single most important part of the system get no income.
In early age of our civilization there was a Barter System of exchanging goods.
• The manufacturer produces products.
• The manufacturer sells to an agent.
• The agent sells to wholesaler.
• The wholesaler sells to the retailer.
• The retailer sells to you, the customer.
• You use the products. That’s it.
In this system the cost of the product sometimes is going as high as 85%, because of all middlemen’s share of profit.
This is a porous system in which the chance of getting duplicate products is very high.
More the customers who are the single most important part of the system get no income.
In early age of our civilization there was a Barter System of exchanging goods.
THE POWER OF NETWORK MARKETING
Network Marketing is the most advanced concept in business today. Yet it is such a simple idea. Network Marketing allows anyone to launch an independent business and immediately have access to a Network of products and / or services, all at wholesale discounts. It allows anyone to create a large residual income on a flexible, part-time basis without any much investment.
Network Marketing eliminates the middlemen and offers a profitable and personal business opportunity.
Network Marketing is an industry now approaching $1000 billion a year world-wide, with millions and millions of people involved. 50,000 new people join Network Marketing every week around the world. The industry is growing at more than 30 percent a year. It is the fastest growing segment of the business economy today. Any business that can cut costs by eliminating unnecessary steps in distribution chain will be a successful business in the years to come.
Network Marketing eliminates the middlemen and offers a profitable and personal business opportunity.
Network Marketing is an industry now approaching $1000 billion a year world-wide, with millions and millions of people involved. 50,000 new people join Network Marketing every week around the world. The industry is growing at more than 30 percent a year. It is the fastest growing segment of the business economy today. Any business that can cut costs by eliminating unnecessary steps in distribution chain will be a successful business in the years to come.
SUCCESSFUL NETWORK MARKETING
This site is about Network Marketing, an exiting career choice that can make you rich and free in the next two to five years without interfering with your present job or business.
If you always curse your luck for misfortunes, please remember that you are hundred percent responsible for what you are in your life. You are the maker of your destiny by your own hands. Your past has made your present. Your present will make your future.
What you are today is the fruits of what you have done in the past. Future is still in your hand provided if you are cautious enough to keep your present in order. Hence, never curse your luck for misfortunes but face the reality boldly.
Accepting self-responsibility for your life and realizing that your thoughts, words and actions will decide your future, can bring about a major change in your attitude towards life. You are only responsible for your life and your future. So proceed and grow real rich both in money and mind.
THE THREE WAYS TO MAKE MONEY
There are many ways to make money. Just look at all the employment offers in the classified advertisements. You’ll find all kinds of ways to make money. If you ask a career consultant, you’ll be overwhelmed with the choices available for making money.
But have you noticed? They are really all the same. They are all jobs. There are only three ways to make money.
1) Trade your time for money.
2) Invest your money to earn more money.
3) Invest your time to create both more time and money.
Let’s discuss one by one.
First Way: Trading Your Time For Money
All employment descriptions in the classified advertisements are jobs. These are examples of the first way of making money-trading your time for money. You attend job, you spend your time and you get paid for your particular time.
All the employees and all self-employed persons fall into this category. If you have to be there to get paid-it’s job.
A job is a financial restraint. It limits how far you can earn. It most of the time bothers you for your future. To be frank, it might pay you about 25 percent of what you are really worth-probably less than that. Because your employer has to make money-a lot of money. This is possible when he or she pays you less than what he or she charges customers for what you produce.
People using this financial vehicle never have any time to do anything else, because they spend it all chasing money. For people with a job, time is money-literally. When you don’t put in the time, you don’t get any money. So, you work all the time, trying to get ahead, hoping that working longer and working harder will bring success.
No matter how hard you work. Working harder for more hours is not the answer. You’re on a treadmill, and it’s deadly stressful.
Tell me, if you worked twice as long-would you earn twice as much?
If you worked twice as hard-would you earn twice the income you get?
Could you work twice as hard or twice as many hours as you do now? It’s next to impossible!
Self-employed persons face the same challenge. It is a job if you have to be there. It’s a job if your income is limited by the amount of time that you can spend working. This is true for highly paid doctors and lawyers, too. If they don’t show up, they don’t get paid.
This first way of making money was not designed for your success. It’s for your employer. You generally work for someone else’s success.
A job takes your time and gives you money-not a living, just money, and less than you deserve-in return. Your productive time is your only real asset. Spending your time, selling your time for an income, you continually face the challenge of truly making a living.
Your time is limited. You have only 24 hours a day, 168 hours a week. And that’s the same amount everyone else has, too. So you do have time, but it’s limited; and when it’s gone, it’s gone for ever.
In the past, the only two ways to break through the income plateau were to make your time more valuable with more education, or with more experience-or both.
But today there is no correlation between college degrees and steadily increasing earnings. There is no connection between higher education and financial security.
A job is not the best way for creating the life and the security that you want. Trading time for money constricts your future.
Second Way: Investing Your Money
The second way of making money is to leverage your savings or other money that you don’t require to pull on your days-excess money. You can invest that money in the stock market, real estate, limited partnerships, mutual funds, or other investment opportunities.
Third Way: Investing Your Time
The third way of making money is to leverage or invest your time in other people. Leveraging time is the real key to all lasting wealth in the world. When you leverage your time, you create more time and more money. 90 percent of the millionaires made their fortune in this way.
The best media to earn wealth and freedom is people. Look at this –a word of advice from one of history’s richest men, J.paul Getty;
“I would rather earn one percent of a hundred people’s efforts than 100 percent of my own.”
You must learn to organize other people for mutual benefit with an attractive earning opportunity.
When you help enough other people to get what they want in life, then you can have whatever you want. You need to own a business system that leverages time.
We all serve people in the process of providing products and services. More sales volume equals to more income. The important things are the potential demand and the capability of the distributing the products or services that you deal with. The main important thing is to serve an unlimited number of people.
When you control the volume, you control your future. You can do this by investing your time in unlimited people.
Time is most important. Let’s consider how you can leverage your time.
THE FOUR WAYS TO LEVERAGE TIME
No one can make a business all alone. You need the help, energy, efforts, creative ideas, support and time of a team of people to build a substantial business with reliable income and growth. The growth requires leverage.
The history of business is the chronicle of people finding better ways to leverage time. All business owners want residual income-money that keeps coming in even when they are not there physically working, running the business.
Entrepreneurs have always found creative ways to organize people that continue to produce sales volume and income, even when the business owner was not physically present. The history of business is the story of the pursuit of residual income, and that’s why it is also the history of leveraging time.
The beginning of free enterprise was the self-sufficient farmer bartering with his neighbor. If you had rice and your neighbor had wheat, you would trade with each other by exchanging the products.
Soon, money became more valuable, because you could use it buy things from people who didn’t want your rice. So, you sold your rice for cash instead of trading them.
You were in the rice business.
You found out very quickly that you could produce only so much of rice.
You realized the limit of your own time and effort.
Your income from your rice business peaked.
But that wasn’t so bad. You had a successful rice business, even though it was not growing. You were serving people by providing products they needed. You had created a certain amount of sales volume. You didn’t have any competition. Most of your neighbors and family thought you were doing very well.
The problem was that you were ambitious and wanted more income, but your business had no leverage. The question was how to increase the production of rice you could make in a year, since you had to stop to eat and sleep, and you were already working as many hours as it was possible to work.
You had no more time to put into the business.
You needed a better way to serve more people and create more volume.
One solution is to bring in a partner, but a partner will want to own part of the business. You don’t want to give away part of the business that you have built with your own sweat, courage and all those sleepless nights. You don’t want to give up any creative control. You don’t want to share the responsibility or the profits.
Solution: You need to leverage your time.
There are four ways to leverage time in a business.
One: Hire Employees
By hiring employees, you can somewhat duplicate your time and effort. Employees do not require ownership in the business, and you usually only need to pay them less than 25 percent of their actual productivity and contribution to your business volume.
Limitations: When you start a business that relies on employees for creating sales volume, then, in order to grow, you will always need more employees
Often, employees are interested in doing very little in return for their pay, and they are notoriously unreliable and expensive. Some of them are downright hard to get along with. Theft and absenteeism are expensive problems that often come with employees.
The really good employees work hard and learn as much as they can about the business. They become very good managers of your business. But then one day, they become your competitor when they quit, opening their own business right across the street from you.
Moreover, the number of employees that you can hire is also limited. They cost money. They need space, desks and equipment and telephones and tools. They have to be paid regularly, and they ask for raises. They demand all kinds of benefits like health insurances and vacation pay, and the government makes you pay part of their taxes.
If you had more sales volume you could afford more employees, but you need more employees to create more sales volume. It’s a catch22.
What’s your next step for continued growth and survival?
Create width.
Two: Expand With Chain Stores
You discover a growing area across town. It presents an opportunity for you to open a second business identical to your first one. So, you duplicate your successful operation. Now you have two locations. This growth is known as horizontal leverage, or width.
Limitations: Opening more locations creates only width-no depth. Width takes all your time. You own the business, but it seems like the business owns and controls you now.
Owning and leasing more real estate and setting up business with all the necessary equipment, inventory and employees is prohibitively expensive.
But you are committed to building the business, so selling out is not an option.
What’s your next step for continued growth?
Create depth.
Three: Franchise Your Business
You were topped out with new locations. Your income and your opportunities for growth had plateau, once again. You knew there were untapped opportunities to open more locations and to create more volume by serving more people, but you did not have the resources to open them. Yet, you imagined your business operating successfully on a national scale.
Your next step is to sell other people the right of duplicate your business success.
So you find some people who want to own their own business. You charge them a small fortune for your proven business plan and for your expertise, which you promise to teach them, and for the advertising that you promise to run to help them succeed.
This is your business depth.
Limitations: The main limitations of franchising are:
1) The person who buys a franchise cannot expand the business, and
2) Not everyone can get involved, because of various qualifications required, such as previous experience in business, a credit history, and having the money to buy and keep one operating.
Four: Network Marketing
Network Marketing, the fourth way of leveraging time, is an exciting, effective business idea that solves the limitations of franchising. It goes one step further in the quest for creating residual income. It adds unlimited business depth.
Network Marketing is a business concept that has been misunderstood and mistrusted in the same way that franchising was not accepted in its early days in the 60s thinking it a pyramid scheme.
Network Marketing is a unique business idea. It is not an illegal pyramid scheme.
It has all the advantages of the other three ways of leveraging time in a business, but none of their limitations.
Network Marketing adds unlimited vertical dimensions of depth that is made possible with today’s computers. It is "in-depth marketing."
In Network Marketing, anybody at any level in the business can expand the business network because there are no territorial restrictions. Anybody can get involved in a Network Marketing business opportunity, because it requires very little money, very little time, and no other mandatory qualifications to get started.
In Network Marketing you have a reliable supplier for quality, competitive products and services that people need and want to buy.
You have a support system for training and motivation.
You have a few good customers.
You have no employees, not overhead, no capital requirements and no debt.
The opportunity to leverage time is unlimited in Network Marketing.
You can expand your depth indefinitely, because everyone whom you bring into your business network has the same opportunity that you have to build a business with unlimited width and depth. Every business in the network is free to pursue the opportunity to leverage its time to the fullest with the intent of serving the greatest possible number of people and creating the largest possible sales volume of products and services.
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