Traditional System of Marketing

The Traditional System of Marketing provides you with all of the consumer products and services that you buy, use and buy again, week after week, month after month. In this system

• The manufacturer produces products.
• The manufacturer sells to an agent.
• The agent sells to wholesaler.
• The wholesaler sells to the retailer.
• The retailer sells to you, the customer.
• You use the products. That’s it.

In this system the cost of the product sometimes is going as high as 85%, because of all middlemen’s share of profit.

This is a porous system in which the chance of getting duplicate products is very high.

More the customers who are the single most important part of the system get no income.

In early age of our civilization there was a Barter System of exchanging goods.