You discover a growing area across town. It presents an opportunity for you to open a second business identical to your first one. So, you duplicate your successful operation. Now you have two locations. This growth is known as horizontal leverage, or width.
Limitations: Opening more locations creates only width-no depth. Width takes all your time. You own the business, but it seems like the business owns and controls you now.
Owning and leasing more real estate and setting up business with all the necessary equipment, inventory and employees is prohibitively expensive.
But you are committed to building the business, so selling out is not an option.
What’s your next step for continued growth?
Create depth.
No comments:
Post a Comment