You were topped out with new locations. Your income and your opportunities for growth had plateau, once again. You knew there were untapped opportunities to open more locations and to create more volume by serving more people, but you did not have the resources to open them. Yet, you imagined your business operating successfully on a national scale.
Your next step is to sell other people the right of duplicate your business success.
So you find some people who want to own their own business. You charge them a small fortune for your proven business plan and for your expertise, which you promise to teach them, and for the advertising that you promise to run to help them succeed.
This is your business depth.
Limitations: The main limitations of franchising are:
1) The person who buys a franchise cannot expand the business, and
2) Not everyone can get involved, because of various qualifications required, such as previous experience in business, a credit history, and having the money to buy and keep one operating.
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